How Signage Elevates Brands
While we live in the digital age, there’s nothing that makes an impact quite like a brand’s physical presence.
Physical signage acts as a means of reinforcing the brand identity you are able to build on digital platforms, and when executed correctly, can bridge the gap between interest and purchases.
If you’re not currently investing in your offline marketing efforts, we can speak from experience when we say it’s a worthwhile investment that truly creates a 360 marketing presence. Both channels support and leverage one another, working in tandem to push your brand toward its goals.
If, however, you are utilizing the power of offline marketing through effective signage solutions, we would like to share our tried and tested methods that have seen us provide solutions for past clients that have resulted in 100% satisfaction and a drive in product sales.
Consistency is Key:
If you’re building a brand message on your digital platforms, you will want to align it with the activities you undertake offline. A consistent brand image and message on both platforms creates a stickiness that allows your brand to be remembered, presenting a clear identity that potential customers resonate with.
A study by Lucidpress and Demand Metric highlighted that consistent branding across platforms can increase revenue by up to 33%. This is proof in itself that there is a method behind the consistency, and it all forms the core of your holistic brand image.
Note: typography will come into play here, so from a visual perspective make sure your offline marketing sticks to the guidelines of your brand, and can be remembered when seen again online, or vice versa.
Show some personality:
Every offline marketing campaign is an opportunity to present your brand identity, personality, and values, with signage acting as the vehicle to put these brand elements forward.
While, of course, you will want to make sure there is consistency across the board, take your next signage display as a chance to add some character to your brand. Remember, you don’t want both channels to look the same – you simply want them to communicate with each other.
This provides businesses like yours with an opportunity to add character to your brand. Make these elements memorable, visually appealing, and reflective of the essence of your brand.
Can you see me?:
Is there anything worse than putting all that time and effort into an offline marketing drive, only for it not to be seen? Every other effort you will place into your signage branding will prove futile if you don’t get the placement correct, so take it seriously and think it through.
The exact perfect placement will depend on the project itself, but as a rule you should be thinking about colours, size, positioning, and how your signage will be part of the wider, busier space it will occupy.
One way to cut through the busy spaces is to adopt a creative approach that sits within your brand guidelines and utilizes lighting and unique materials. This will attract eyeballs to your signage and make you stand out in cluttered spaces.
Linking offline and online seamlessly:
As mentioned previously, aligning your online and offline marketing strategies is crucial. You know about the importance of aligning your online and offline branding, but how about seamlessly integrating them together?
For example, why not include a QR code to direct customers to a particular page? Or even use that technology to showcase your social handles and website urls for a direct link between online and offline. Integrating these brand experiences through your signage completes a 360 loop to reinforce brand awareness.
Conclusion:
Signage is a valuable tool for reinforcing your brand and leaving a lasting impression on customers. If you’re thinking about how to craft your next offline marketing campaign with signage as an integral part, reach out to our team and we will create a bespoke solution tailored to your business.
Reach out to our highly skilled team at info@teamvisualsolutions.com, or call us on +971 4 884 9405.
