As the popularity of fiberglass continues to grow, predictions about its future adoption also continue to be forecast. It’s an exciting time for the material, and the industry overall. Here are some of our predictions for the future, and what we believe you can come to expect in the future.
- Expect an even more personalized experience. Personalization is becoming an increasingly important trend in the retail industry, as customers want to feel like their favorite brands have a deeper understanding of their values. To match this customer expectation, we can expect to see brands customizing displays to reflect individual customers’ preferences and buying histories. This goes hand in hand with the ever-growing access to smart data about customer preferences and decision making, which shows how fiberglass as a marketing tool is part of a wider ecosystem.
- Expect more sustainable practices. Consumers are more environmentally conscious than ever – and expect their favorite businesses to be the same. As a result, brands are expected to prioritize sustainability, and this counts for their visual merchandising too. This may involve using more eco-friendly materials like fiberglass, which can be recycled for new projects once a particular campaign ends.
- Expect further integration with technologies. In the future, fiberglass sculptures in visual merchandising are expected to be integrated with technology to create a more immersive and interactive shopping experience. For example, retailers may use augmented reality or projection mapping to bring fiberglass sculptures to life and create a more engaging shopping environment. One sure way to achieve this is by aligning the development of technologies with the capabilities of fiberglass to create a truly powerful marketing tool.
- Expect more LEDs & OLEDs. Lighting can play a significant role in the visual impact of fiberglass sculptures in retail displays, and as lighting technologies develop, we expect to see them align with visual displays brought to life by fiberglass sculptures. Brands may use advanced lighting technologies like LEDs or OLEDs to create more dynamic and eye-catching displays that draw in customers, tying both together seamlessly.
Whichever way the future develops for fiberglass sculptures and visual merchandising, we can be sure that technologies will continue to be integrated with them. We see this trend in every aspect of our life, and can expect the same from visual merchandising.
For a future-proofed approach to your next visual marketing project, reach out to our team at Team Visual Solutions to discuss our fiberglass sculpting capabilities. Contact us via email at info@teamvisualsolutions.com, or call us on +971 884 9405.
