Tips For Retail Window Displays That Drive Foot Traffic

In today’s competitive retail landscape, it’s crucial to make your store stand out to attract customers towards store traffic. There’s no more critical time to be thinking about this than during Ramadan, when evening traffic increases, families are out together and there are a lot of offers and deals flooding the market.

One effective way to cut through the noise is by creating eye-catching visual and retail window displays that capture the attention of potential footfall, attracting them to your location with visuals that stand out from the crowd.

Time and time again, we at TVS have seen the effectiveness of visual marketing in busy periods – particularly during periods like Ramadan. 

Visual signage has so many benefits for those looking to leverage their business in retail spaces, including:

• Having the ability to tell stories in offline settings. Your location is the visual representation of your brand, and it’s the first place you can begin to tell its story.
  
• Improving the experience of shoppers. Do something different for your customers, and provide them with a memorable experience that stands out.
  
• Give your products a boost. Demonstrate them in real life settings e.g. on a mannequin for fashion, in a mock home setting for homeware.
  
• Increase in footfall – that’s the end goal after all!

Here are our standout visual merchandising tips, and practical advice that you can take forward in your business:

Create A Focal Point – Critical to clear branding is the implementation of a focal point in your visual merchandising. A focal point is the main element of your display that draws the eye and captures attention. 

It can be a mannequin, a product, or an interactive display. Whatever it is, make sure it’s visually interesting and relevant to the theme of your display.

Interactive Displays – A study completed by Barco recently demonstrated that interactive displays can drive sales by up to 33%, too – food for thought when it comes to employing an interactive display strategy for your brand. 

One of the most positive aspects of utilizing interactive displays for your visual marketing is that you can tell multiple messages, amend your content, and create a ‘live’ element that is engaging and has the potential to tell a story.

Keep It Simple – Now, amongst the interactive potential of visual signage, and the world of opportunity that displays have for presenting your brand, don’t lose sight of the fundamentals. Choose a few key products, and use simple props to enhance their appeal.

Conclusion

In conclusion, creating eye-catching visual displays is a great way to increase store traffic and attract customers. By planning your display, using lighting, creating a focal point, keeping it simple, using color, using props, creating an interactive display, and changing it up, you can create displays that capture attention and entice customers to explore your products.